How to Improve Business Performance By Google Ads

What is Google Ad System

 

Google Adword which is known turn as Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. It was launched on October-23-2000. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters. Continue reading “How to Improve Business Performance By Google Ads”

How to Earn Money with Google Adsense

What is Adsense and How it’s Work

 

On 18-June-2003 Google starts his Program Adsense  which allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a Double-Click offering. Continue reading “How to Earn Money with Google Adsense”

Explaining The Concept of Proxy Pattern

What is Proxy Pattern

 

A proxy, in its most general form, is a class functioning as an interface to something else. The proxy could interface to anything: a network connection, a large object in memory, a file, or some other resource that is expensive or impossible to duplicate. In short, a proxy is a wrapper or agent object that is being called by the client to access the real serving object behind the scenes. Continue reading “Explaining The Concept of Proxy Pattern”